We Help Dealers adds five-step co-op management process for dealerships

We Help Dealers says it now helps automotive dealerships manage OEM co-op funds from identification through reconciliation, not just claim submission. The Las Vegas company says the approach is meant to help dealers capture more earned marketing dollars and reduce unused balances.

Why it matters: - Automotive dealerships often leave co-op money unused, which can reduce marketing budgets tied to OEM programs. - We Help Dealers is pitching a more complete service model that could help dealers reclaim and deploy those funds more effectively. - The company says the process is designed to give dealers more visibility, control and support over a resource that is often underutilized.

What happened: - We Help Dealers launched a five-step co-op management process for automotive dealerships. - The company says the process covers the full workflow from identifying available funds to reconciling remaining balances. - Each dealership is assigned a dedicated representative to guide the process from start to finish. - The company is based in Las Vegas.

The details: - The five steps are Confirm, Calculate, Check, Claim and Close. - Confirm identifies unencumbered and available funds. - Calculate forecasts co-op opportunities based on program enrollment. - Check reviews OEM auto-submitted claims for accuracy and flags discrepancies or missed opportunities. - Claim submits manual claims for eligible marketing expenses, including third-party lead providers and other qualifying activities. - Close reconciles submitted claims and remaining co-op balances. - The dedicated representative helps dealerships navigate OEM requirements, answer questions and keep the process moving. - Tina Novoa, director of operations at We Help Dealers, said the average dealer leaves $240,000 in co-op money unused each year and that 46% of dealers are doing exactly that, according to reports. - Novoa said the goal is to help dealers make sure those dollars do not go unused. - Novoa said dealers should stop giving co-op funds back to the OEM and put 100% of their co-op dollars to work. - We Help Dealers says the service is meant to go beyond paperwork and help dealers understand available funds and identify opportunities.

Between the lines: - The pitch moves We Help Dealers closer to a managed-service model, not a simple claims processor. - The emphasis on a dedicated representative suggests dealerships may value hands-on support as much as reimbursement recovery. - The company is also framing co-op management as a marketing optimization problem, not just an administrative task.

What's next: - We Help Dealers is positioning dealerships to review their existing OEM programs and find funds that can still be claimed or reallocated. - Dealers facing changing OEM requirements and multiple eligible expenses may use the process as a structured way to track co-op dollars across the year. - The company is also offering contact and social channels for dealerships that want more information, including the company's LinkedIn page, Instagram profile, Facebook page and X account.

The bottom line: - We Help Dealers is trying to turn co-op management from a claim-filing task into an end-to-end revenue recovery process for dealerships.