SquarePet to showcase growth strategy at SuperZoo 2026

SquarePet will attend SuperZoo 2026 in Las Vegas on Aug. 12-14, using the trade show to pitch new retail and distribution opportunities and highlight its expanding North American footprint. The appearance comes as the pet nutrition company expands field sales, adds industry talent and pushes its veterinarian-formulated products to independent retailers.

Why it matters: - SquarePet is using SuperZoo 2026 to reinforce its push across North America and deepen ties with independent pet retailers. - The trade show gives the company a national मंच to discuss growth, distribution and category trends with potential retail and channel partners. - The company’s expanding sales organization and retail footprint signal continued investment in the pet nutrition market.

What happened: - SquarePet said it will exhibit at SuperZoo 2026 from Aug. 12-14 at the Mandalay Bay Convention Center in Las Vegas. - Attendees can visit Booth #4161 to meet the SquarePet team. - The company plans to showcase its dry foods, canned diets and treats. - SquarePet leadership and sales teams will be available to discuss retail and distribution opportunities.

The details: - SquarePet said it has expanded its retail footprint over the past year. - The company said it strengthened its national sales organization during that period. - SquarePet said it widened field sales coverage and added experienced industry professionals to its team. - The company said it continued supporting independent pet retailers with veterinarian-formulated nutrition and customer service. - During the event, the SquarePet team will discuss merchandising opportunities, product education and strategies for helping retailers grow pet nutrition sales. - Tyler Atkins, Chief Sales and Marketing Officer and Co-Founder, said SuperZoo is a key chance to meet retailers and partners face-to-face. - Atkins said SquarePet is proud of the momentum it has built across North America and remains committed to the independent pet channel. - Atkins said the company looks forward to sharing what is ahead for SquarePet and building on that success.

Between the lines: - SquarePet is positioning SuperZoo as both a sales event and a brand-building moment. - The emphasis on independent retailers suggests the company sees that channel as central to its growth strategy. - The focus on veterinarian-formulated products and partnerships points to differentiation in a crowded pet nutrition market.

What's next: - SquarePet will spend the three-day show meeting retailers, partners and prospective distributors. - The company is likely to use the event to advance conversations on new business opportunities and support for existing retail accounts. - More information is available at SquarePet's website.