Redhead Burger opens third location in Doral with free fries on July 17

Redhead Burger is opening its third location Friday, July 17, at Plaza 87 in Doral, Florida, and will celebrate with free fries and giveaways all day. The move extends the Miami Beach smash burger brand’s footprint beyond Ocean Drive and the Las Vegas Strip into another South Florida market.

Why it matters: - Redhead Burger is widening its reach in South Florida with a third location in Doral. - The opening adds another fast-casual burger option in a growing retail corridor at Plaza 87. - The brand is using the launch to draw new customers with free fries and giveaways.

What happened: - Redhead Burger is opening its Doral restaurant on Friday, July 17, at Plaza 87, 5755 NW 87th Ave. #104. - The grand opening marks the brand’s third location. - Doors open at 11 a.m., and the celebration runs until 12 a.m. - Guests will get free fries all day, along with giveaways throughout the day.

The details: - Redhead Burger was founded in 2019 by two redheaded brothers. - The brand first became known as a South Beach staple before expanding to the Las Vegas Strip. - Co-Owner Christian Mounayyer said the Doral location will serve the company’s proprietary smash burgers, fresh-cut fries, milkshakes and more. - The menu centers on a special beef blend designed for flavor, texture and juiciness under pressure. - Burger options include the Classic Burger, Double Cheeseburger, Redhead Burger, Redhot Burger and Hangover Burger. - The Classic Burger includes a house blend patty, lettuce, tomatoes and Redhead sauce on a potato bun. - The Double Cheeseburger includes double house blend patties, American cheese, lettuce, tomatoes and Redhead sauce on a potato bun. - The Redhead Burger includes a triple house blend, triple American cheese, caramelized onion, pickles and Redhead sauce on a potato bun. - The Redhot Burger includes a double house blend patty, pepper jack cheese, jalapeños and apple wood smoked bacon on a potato bun. - The Hangover Burger includes a double house blend patty, American cheese, fried egg, tater tots, apple wood smoked bacon and Redhead signature sauce on a potato bun. - The menu also includes a Crispy Chicken Sandwich with homemade crispy chicken, pepper jack cheese, lettuce, caramelized onions and Redhead sauce on a potato bun. - A Mushroom Burger is also available with a big portobello mushroom, battered and fried, plus lettuce, tomato and Redhead sauce on a potato bun. - Sides include house-cut fresh fries and tater tots in regular, Cajun spiced or loaded versions. - Shake flavors include vanilla, chocolate, strawberry, Dulce de Leche, Nutella and Oreo.

Between the lines: - The Doral opening shows Redhead Burger is leaning into a familiar growth playbook: limited-location scarcity, a signature menu and a launch-day giveaway. - Co-Owner Sammy Mounayyer framed the expansion as part of a larger push to bring the brand to new audiences across the United States. - The company is still early in its lifecycle, so each new store likely serves as both a sales point and a brand-building test. - The Instagram handle for the brand is @redheadburger_official.

What's next: - Redhead Burger will try to convert opening-day traffic into repeat business in Doral. - The company is positioned to keep expanding if its South Florida and Las Vegas locations continue to perform. - The brand’s next growth phase will likely depend on whether its smash burger concept travels well beyond its core markets.

The bottom line: - Redhead Burger is betting that a cult-favorite menu and a splashy opening can turn Doral into its next stronghold.